{"id":4989,"date":"2023-12-07T14:46:26","date_gmt":"2023-12-07T14:46:26","guid":{"rendered":"https:\/\/breezefsm.in\/?p=4989"},"modified":"2024-09-16T12:57:37","modified_gmt":"2024-09-16T12:57:37","slug":"the-importance-of-beat-optimization-for-fmcg-field-sales-teams","status":"publish","type":"post","link":"https:\/\/breezefsm.in\/blog\/the-importance-of-beat-optimization-for-fmcg-field-sales-teams\/","title":{"rendered":"The Importance of Beat Optimization for FMCG Field Sales Teams"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4989\" class=\"elementor elementor-4989\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48e91d70 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48e91d70\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47e5ac2d\" data-id=\"47e5ac2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ac93dea elementor-widget elementor-widget-text-editor\" data-id=\"1ac93dea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>In the fast-moving consumer goods (FMCG) industry, optimizing market coverage and sales productivity is crucial for success. Field sales teams are vital in reaching retail outlets, maximizing order collection, and ensuring product availability. A well-defined beat plan, also known as a sales route plan, is essential to achieve these goals. This article explores the importance of beat optimization for FMCG field sales teams and how it can transform sales performance.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":1} --><\/p>\n<h1 class=\"wp-block-heading\"><strong>The Need for Beat Optimization<\/strong><\/h1>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Effective beat planning is critical for field sales executives to understand market dynamics, strengthen retailer relationships, and meet consumer demand. A well-defined sales beat plan ensures optimal service levels at every retail outlet and enables the right sales executive to visit the right store at the right time. However, there are several challenges that FMCG companies face in planning sales beats:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list {\"ordered\":true} --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\"><!-- wp:list-item --><\/ol>\n<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li>Ambiguous and Incomplete Addresses: Poor communication between retail storekeepers and warehouse management can lead to inaccurate and incomplete addresses, complicating beat planning.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li>Inconsistency in Order Collection: Inconsistent order volumes per beat and product orders can result in either underutilized transportation or the need to hire additional vehicles, leading to cost overhead.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>To overcome these challenges, FMCG companies need a comprehensive solution that streamlines the sales cycle and optimizes beat planning.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c1f96c4 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1f96c4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1ce7b97\" data-id=\"1ce7b97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56263a7 elementor-widget elementor-widget-heading\" data-id=\"56263a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Streamline, Optimize, and Succeed with BreezeFSM<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d33560 elementor-widget elementor-widget-text-editor\" data-id=\"1d33560\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div>From automating routine tasks to providing actionable insights.<\/div>\n<div>All-in-one platform for driving field sales success.<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b8e426 elementor-icon-list--layout-inline elementor-align-center elementor-mobile-align-left elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7b8e426\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/breezefsm.in\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">AI-powered Market Assistant<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Territory Mapping<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Activity Tracking<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Capturing and tracking leads<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Performance Insight<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c81eb75 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c81eb75\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/breezefsm.in\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Get a Demo<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08e625c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08e625c\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7de6c25\" data-id=\"7de6c25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-014b0ae elementor-widget elementor-widget-text-editor\" data-id=\"014b0ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p><strong style=\"color: #222222; font-family: Montserrat; font-size: 30px;\">Transforming Sales with Field Sales Software<\/strong><\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Implementing field sales software can revolutionize FMCG sales by optimizing beat planning. Here are seven ways in which field sales software, such as AI-powered BreezeFSM, can transform FMCG sales:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\"><strong>1. Amplifying Sales Productivity<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>An effective beat planning mechanism empowers field sales teams to maximize productivity. BreezeFSM field sales management app helps sales executives plan their visits, identify better targets, and design optimized route plans for retail outlets. The software ensures that every sales executive understands their role, responsibilities, and targets, resulting in increased productivity and efficiency.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\"><strong>2. Increasing Order Volumes<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>BreezeFSM&#8217;s AI-driven beat planning engine matches the right sales executive to the right retailers based on territory, pin codes, and accessibility. This improves the relationship between sales executives and retailers, opening up opportunities for upselling related products. As a result, order volumes increase, leading to maximized sales and profitable long-term associations with retailers.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\"><strong>3. More Sales Visits in One Trip<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Field sales executives need to strike a balance between the number of trips and the time spent with retailers. BreezeFSM&#8217;s AI-driven engine designs optimized beat plans, enabling sales executives to make more sales visits in a day while allocating sufficient time for each retailer. Additionally, the AI engine recognizes sales visit patterns and recommends the ideal time to visit retailers, increasing efficiency and sales effectiveness.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\"><strong>4. Effective Territory Management<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Segmenting territories appropriately is crucial for effective beat planning. BreezeFSM field sales software has an intelligent allocation engine that assigns and allocates leads to the right sales executives based on their skill set, experience, designated territories, and capacity. This provides regional sales heads and senior management with complete visibility and enables better planning and strategizing.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\"><strong>5. Sales Forecasting<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>A well-planned beat plan plays a critical role in determining the sales potential of each retail outlet and region. By analyzing the number of effective sales visits, replenished orders, visit frequency, and sales cycle time, sales heads and business development leaders can predict the sales potential of each store. This insight allows FMCG brands to run targeted campaigns, focus on low-sales potential stores, and attract new consumers. It also helps in expanding business by opening new stores in locations with improved performance.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\"><strong>6. Reporting and Analytics<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Having <a title=\"\" href=\"https:\/\/www.youtube.com\/watch?v=QyddVpvomk8\" target=\"_blank\" rel=\"noopener\">complete visibility<\/a> into the sales journey of field sales executives is essential for sales and growth leaders. BreezeFSM&#8217;s field sales software eliminates the need for manual data entry and delivers customizable reports on sales performance, revenue potential, store performance, location performance, sales cycle time, and more. These reports equip sales leaders with intelligent insights and help drive business growth.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\"><strong>7. Enhancing Customer Experience<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Well-structured beat plans help identify product-related problems at the store level. Field sales executives can assist retailers in improving visual merchandising and provide information on product categories to enhance the customer experience. By showcasing the right products at stores, FMCG companies can provide an enhanced end-consumer experience and drive store sales.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Optimizing beat planning is crucial for FMCG field sales teams to maximize sales productivity, increase order volumes, and enhance customer experiences. By implementing <a title=\"\" href=\"https:\/\/breezefsm.in\/8-features-you-must-look-at-field-sales-management-tools\/\">field sales software<\/a> like BreezeFSM AI-powered sales assistant, FMCG companies can transform their sales performance and gain a competitive edge. Beat optimization enables sales teams to cover targeted markets effectively, reduce costs, and achieve predictable and scalable growth. With the ever-increasing competition in the FMCG industry, focusing on market coverage strategies and models is essential for overall sales success. To learn more about how BreezeFSM Sales can help optimize beat planning and improve sales performance for your FMCG company,<a title=\"\" href=\"https:\/\/breezefsm.in\/contact\/\" target=\"_blank\" rel=\"noopener\"> get in touch with us<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63ba24b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63ba24b\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9dfef54\" data-id=\"9dfef54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9c44c2 premium-header-inline elementor-widget elementor-widget-premium-addon-dual-header\" data-id=\"e9c44c2\" data-element_type=\"widget\" data-widget_type=\"premium-addon-dual-header.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n\t\t\t\t\t<h2 class=\"premium-dual-header-first-header \"><span class=\"premium-dual-header-first-span\">Get your free template <\/span><span class=\"premium-dual-header-second-header \">to measure your field sales performance<\/span><\/h2> \t\t\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a7f0a9 elementor-widget elementor-widget-iteck-contact-form\" data-id=\"3a7f0a9\" data-element_type=\"widget\" data-widget_type=\"iteck-contact-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n\t\t<div class=\"iteck-contact-shortcode button-center\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f4646-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"4646\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/4989#wpcf7-f4646-o1\" method=\"post\" class=\"wpcf7-form init wpcf7-acceptance-as-validation\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"4646\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f4646-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"row\">\n\t<div class=\"col-lg-6\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required col-lg-12\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"col-lg-6\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email col-lg-12\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Business Email\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"col-lg-6\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel col-lg-12\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone Number\" value=\"\" type=\"tel\" name=\"your-phone\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"col-lg-6\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"no-of-member\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"no-of-member\"><option value=\"No of member in sales team\">No of member in sales team<\/option><option value=\"0-10\">0-10<\/option><option value=\"10-50\">10-50<\/option><option value=\"50-200\">50-200<\/option><option value=\"200+\">200+<\/option><\/select><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p><span id=\"wpcf7-6a0da419d0929-wrapper\" class=\"wpcf7-form-control-wrap email-roi-wrap\" style=\"display:none !important; visibility:hidden !important;\"><input type=\"hidden\" name=\"email-roi-time-start\" value=\"1779278873\"><input type=\"hidden\" name=\"email-roi-time-check\" value=\"5\"><label for=\"wpcf7-6a0da419d0929-field\" class=\"hp-message\">Please leave this field empty.<\/label><input id=\"wpcf7-6a0da419d0929-field\"  class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"email-roi\" value=\"\" size=\"40\" tabindex=\"-1\" autocomplete=\"new-password\" \/><\/span><br \/>\n\t<span class=\"wpcf7-form-control-wrap recaptcha\" data-name=\"recaptcha\"><span data-sitekey=\"6LcQwRIqAAAAAMPKwM1iWrSwLiLDHmfrw8tB8kyI\" class=\"wpcf7-form-control wpcf7-recaptcha g-recaptcha\"><\/span>\r\n<noscript>\r\n\t<div class=\"grecaptcha-noscript\">\r\n\t\t<iframe src=\"https:\/\/www.google.com\/recaptcha\/api\/fallback?k=6LcQwRIqAAAAAMPKwM1iWrSwLiLDHmfrw8tB8kyI\" frameborder=\"0\" scrolling=\"no\" width=\"310\" height=\"430\">\r\n\t\t<\/iframe>\r\n\t\t<textarea name=\"g-recaptcha-response\" rows=\"3\" cols=\"40\" placeholder=\"reCaptcha Response Here\">\r\n\t\t<\/textarea>\r\n\t<\/div>\r\n<\/noscript>\r\n<\/span>\n\t<\/p>\n\t<div class=\"col-lg-12\">\n\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"ROI calculator\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\r\n\t\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the fast-moving consumer goods (FMCG) industry, optimizing market coverage and sales productivity is crucial for success. Field sales teams are vital in reaching retail outlets, maximizing order collection, and ensuring product availability. A well-defined beat plan, also known as a sales route plan, is essential to achieve these goals. This article explores the importance of beat optimization for FMCG &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-4989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breezefsm"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/breezefsm.in\/blog\/wp-json\/wp\/v2\/posts\/4989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/breezefsm.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/breezefsm.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/breezefsm.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/breezefsm.in\/blog\/wp-json\/wp\/v2\/comments?post=4989"}],"version-history":[{"count":0,"href":"https:\/\/breezefsm.in\/blog\/wp-json\/wp\/v2\/posts\/4989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/breezefsm.in\/blog\/wp-json\/wp\/v2\/media\/4990"}],"wp:attachment":[{"href":"https:\/\/breezefsm.in\/blog\/wp-json\/wp\/v2\/media?parent=4989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/breezefsm.in\/blog\/wp-json\/wp\/v2\/categories?post=4989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/breezefsm.in\/blog\/wp-json\/wp\/v2\/tags?post=4989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}