🛍 Breeze MRM · Modern Retail Management

Retail Execution Software for Perfect In-Store Compliance

AI-powered shelf detection, planogram compliance, store audits, and promotion tracking — everything your modern trade team needs to dominate the shelf.

Breeze MRM — retail executive using mobile with compliance dashboard showing 90% shelf compliance, planogram accuracy and store audits

Core Modules

Complete Modern Trade Execution

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AI Shelf Detection

Computer vision that instantly detects OOS, facings, pricing accuracy, and share-of-shelf vs competitors.

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Planogram Management

Digital planograms with visual compliance tracking and real-time deviation detection across all stores.

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Store Audit & Compliance

Structured audit checklists, photo evidence, and compliance scoring for hygiene, display, and brand standards.

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Promotion Tracking

Real-time promotion execution monitoring across all stores with compliance scores by store, city, and zone.

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Store Analytics

Store-level, chain-level, and territory-level analytics with competitive benchmark comparisons.

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Merchandiser Management

GPS attendance, task assignment, photo validation, and performance scorecards for your entire merchandiser team.

See Breeze MRM in Action

A demo tailored to your retail execution team.

Common Questions

Frequently Asked Questions

Everything you need to know about Breeze.

What is Retail Execution Software?+

Retail Execution Software ensures products are correctly displayed, stocked and promoted in stores. Breeze MRM covers audits, planogram compliance, promoter management, and competitive intelligence.

How does planogram compliance work?+

Field reps photograph shelf arrangements via the Breeze MRM app. AI image recognition scores compliance against guidelines and flags deviations for same-day correction.

Can I manage retail promoters with Breeze MRM?+

Yes. Full promoter management — attendance, daily reporting, target tracking, and interaction logs — giving complete visibility over in-store brand ambassadors.

Does Breeze MRM work for modern and general trade?+

Yes. Breeze MRM supports both modern trade (hypermarkets, supermarkets) and general trade (kiranas, specialty stores) with different audit templates per channel.

How does Breeze MRM integrate with FSM?+

Breeze MRM and FSM share the same platform — retail execution data and field sales data are unified for a single view of sell-in and in-store performance.

Still have questions?