📁 Case Study

How Bisleri Improved Field Sales Productivity with Breeze FSM

See how Breeze FSM helped transform field sales operations across 150+ field agents through GPS-based tracking, validated visits, mobile order management and real-time performance visibility.

Bisleri FMCG Breeze FSM Field Sales Management
Bisleri field sales operations powered by Breeze FSM
About Bisleri

Packaged Drinking Water, Trusted Nationwide

Bisleri is a well-known name in Packaged Drinking Water, known for a rigorous 10-step quality process and 90 tests to ensure product safety and consistency across markets.

Delivering that consistency at scale depends on a large, distributed field sales force — and before Breeze FSM, that field force was being managed manually across the country. As an FMCG business, Bisleri's field sales operation reflects the same FMCG field sales challenges that FMCG sales software is built to address — high outlet counts, frequent visits and distributed teams, similar in kind to retail sales management for businesses selling through general trade. Breeze Field Sales Management became the platform connecting that field force to the rest of the business.

150+
Field Agents
Managed manually across India
The Challenge

Managing a Large Field Sales Force Manually

Manual management of 150+ field agents across India resulted in multiple operational challenges.

1

Travel Reimbursement & Unauthenticated Attendance

2

Less Visits & Revisits

3

Order Booking Was on Paper

4

No Centralized Sales Performance Insights

Challenge 1

Travel Reimbursement & Unauthenticated Attendance

Solution — GPS & Geofencing

Employee check-ins can be validated within designated locations, replacing manual, unverifiable attendance with location-verified records. This GPS field sales tracking approach — GPS tracking for sales teams combined with field employee tracking — gives managers genuine sales team tracking and sales representative tracking instead of relying on self-reported attendance.

  • KYC & Face Recognition
  • Auto Travel Reimbursement
50% Reduction in Attendance Discrepancies
Attendance — GPS Check-in ✓ Check-in Verified Within 50m of Maa Kali Store 09:14 AM · Face match confirmed
Challenge 2

Less Visits & Revisits

Solution — Shop Visit Tracking with Geofencing

Revisit alerts, nearby & idle retailer notifications and daily route mapping help field teams plan better coverage and follow up consistently. This combines field sales tracking software, beat planning and route planning with customer visit management, giving managers reliable sales rep tracking across the territory.

  • Revisit Alerts
  • Nearby & Idle Retailer Notifications
  • Daily Route Mapping
100%Validated visits through geofenced tracking
40%Boost in follow-ups
60%More coverage with smart notifications
100%Transparency with detailed daily route tracking
Today's Route — 8 Outlets 6 of 8 visited 2 remaining →
Challenge 3

Order Booking Was on Paper

Solution — Mobile Order Management

Field reps book orders directly from their phone, with pricing, stock and payment information available at the point of sale. This mobile order booking approach connects sales order management directly to field execution, rather than treating order entry as a separate back-office task.

  • Mobile Order Taking
  • MRP & Discount Visibility
  • Distributor-wise Stock Updates
  • Instant Order Memos
  • Payment Collection
New Order SKU-F001 Qty 50 · MRP Rs. 85 SKU-F014 Qty 20 · MRP Rs. 120 SKU-F022 Qty 12 · MRP Rs. 60 Order Total Rs. 6,940 Confirm Order → Order Memo Generated
Challenge 4

No Centralized Insights Into Sales Performance

Solution — Real-Time Monitoring & Reporting

Field force management moves from periodic check-ins to continuous sales activity tracking, with sales analytics rolled up into one view for the whole team.

  • 100% live tracking of activities, targets and tasks
  • 360° visibility into sales operations of 150+ agents
  • Automated performance metrics and analytics
100%Sales accuracy
25%Faster task completion
267%More client visits
100%Accountability
50%Improved team alignment
Performance Overview TASKS DONE 92% ACCURACY 100% VISITS/AGENT 1,142 Agent Coverage — This Week
Results That Matter

Measurable Impact Across the Field Team

Actionable insights delivered faster.

267%
Increase in shop visits per agent
From under 300 to over 1,100 visits per agent
40%
Reduction in manual reporting effort
150+
Agents tracked in real time
100%
Transparency and accountability
The Transformation

From Manual Field Operations to Real-Time Visibility

Before
  • Manual field-agent management
  • Unauthenticated attendance
  • Paper-based order booking
  • Fewer visits and revisits
  • Limited centralized visibility
After with Breeze FSM
  • GPS & geofenced validation
  • KYC & face recognition
  • Mobile order management
  • Automated revisit alerts
  • Real-time performance monitoring

Customer Validation

Breeze FSM has completely changed how we manage our field team. The real-time tracking and clear performance insights have made it so much easier to stay on top of activities and make quick decisions. It’s boosted our productivity and kept our team better connected.

— Senior Manager, OBL
Powered by Breeze FSM

One Platform Behind Every Result

Breeze FSM is a Sales Force Automation (SFA) solution — an SFA Solution built as sales force automation software and field sales software for field teams, combining field sales automation and field force automation with GPS tracking, geofencing, attendance, visit tracking, route mapping, order management, performance monitoring and reporting on one platform. As Breeze SFA software, it brings sales automation to the day-to-day work of field employee tracking rather than treating it as a separate system.

📍 GPS Tracking
🛡️ Geofencing
✅ Attendance
👤 Visit Tracking
🗺️ Route Mapping
🛒 Order Management
📈 Performance Monitoring
📊 Reporting
Explore Breeze FSM →

This Bisleri Breeze FSM deployment is one example of a broader pattern: as a Breeze FSM case study, a field sales management case study and a sales force automation case study, it reflects the kind of FMCG field sales case study seen across other Breeze FSM customers.

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Frequently Asked Questions

What challenges did Bisleri face with field sales management before Breeze FSM?+
Bisleri was managing 150+ field agents across India manually, which led to unauthenticated attendance and travel reimbursement issues, fewer visits and revisits, paper-based order booking, and no centralized view of sales performance.
How does Breeze FSM support Bisleri's field sales management?+
Breeze FSM, as a Sales Force Automation platform, brings attendance, visit tracking, route mapping, order booking and performance monitoring for Bisleri's 150+ field agents onto one system, replacing the manual, disconnected processes used before.
How does GPS field sales tracking work in the Bisleri case study?+
Employee check-ins are validated within designated locations using GPS and geofencing, combined with KYC and face recognition. This contributed to a 50% reduction in attendance discrepancies for Bisleri's field team.
How did Sales Force Automation improve field visits for Bisleri?+
Revisit alerts, nearby and idle retailer notifications, and daily route mapping helped Bisleri's field team plan better coverage. The case study recorded 100% validated visits through geofenced tracking and a 40% boost in follow-ups.
How does Breeze FSM handle order booking for Bisleri's field reps?+
Field reps book orders directly from their phone, with MRP and discount visibility, distributor-wise stock updates, instant order memos and payment collection — replacing the paper-based order booking Bisleri used previously.
What field-team visibility did Bisleri gain with Breeze FSM?+
Bisleri gained 100% live tracking of activities, targets and tasks, with 360° visibility into sales operations across its 150+ field agents, instead of relying on manual reporting.
What results did Bisleri see from sales performance monitoring with Breeze FSM?+
Bisleri boosted shop visits per agent by 267%, increasing from under 300 to over 1,100 visits per agent, alongside 100% sales accuracy, 25% faster task completion and a 40% reduction in manual reporting effort.

Ready to Transform Your Field Sales Operations?

See how Breeze FSM can help your field team work smarter, stay connected and improve execution.