A sales tracking app helps sales teams automate daily tasks. These tasks include order capturing, route optimization, stock monitoring, and sales forecasting. The app collects real-time data using mobile devices. This allows immediate action from the receiver’s end. A well-deployed sales force automation software boosts sales and improves productivity.

Let’s explore six key points that FMCG/CPG brands should consider before implementing a sales tracking app:

1. Key Business Goals & Growth Levers

Start by defining your business goals. Ensure the sales force automation software supports these objectives. Common goals include:

• Streamlining sales processes
• Increasing sales per outlet or sales representative
• Expanding to new markets
• Reducing service costs in territories
• Optimizing manpower and financial resources
• Improving sales in general trade and modern trade

Instead of focusing only on automation, check if the app aligns with your goals. It should enable your sales force to achieve results in the field.

2. Expected Impact on Sales Team’s Output

Identify the features you need. Examples include real-time location tracking, route calculator, Intelligent Store Profiling, and Lead Management. Think about how these features can help Indian sales reps achieve your goals. A feature-rich app is useless if it doesn’t improve sales performance.

Focus on choosing a sales force tracker that drives measurable results. It should enhance the team’s productivity and help them meet company objectives.

3. Return on Investment Analysis

Always analyze ROI before automating. Ask if the app will deliver the desired results. Look at its impact on:

• Sales growth
• Cost reduction
• Operational efficiency

Evaluate how these improvements affect your overall business. Ensure the sales performance management tool provides value within your expected timeline.

4. Configurability of the Tool

Choose a sales force automation tool that works seamlessly both offline and online. This ensures uninterrupted operations, even in areas with no network coverage. For example, BreezeFSM allows users to perform all tasks offline, and as soon as the device gets online, all data syncs within a minute. The app is fully optimized for real-time location tracking, so you must enable your location for precise updates. This ensures that sales activities are accurately logged and synchronized, saving time and ensuring data reliability across the system.

5. Ease of Usability

A simple and user-friendly app ensures better adoption by Indian sales reps. Research shows only 50-60% of sales teams use all features of their apps daily. With an intuitive sales force login and robust design, BreezeFSM increases engagement. When teams use all features effectively, productivity and engagement improve. This leads to better overall results.

6. Customer Testimonials Speak Volumes

When selecting a sales force automation tool, customer testimonials provide valuable insights. Hearing directly from businesses that have successfully implemented the app can help you understand its impact. For example, FMCG companies using BreezeFSM have shared how it improved their sales tracking, streamlined operations, and enhanced team productivity. These testimonials highlight real-world success stories, making it easier to evaluate the tool’s effectiveness and fit for your needs. Always look for detailed feedback from companies with similar challenges to gauge how well the tool aligns with your goals.

A Smart Decision Makes the Difference

Don’t choose a sales force automation tool just for automation. It must align with your business goals and provide measurable ROI.

In the competitive FMCG market, tools like BreezeFSM can give you an edge. Selecting the right sales tracking app can make a big difference in your success.

RELATED CONTENT – MANAGING FIELD SALES DURING THIS CHRISTMAS WITH BREEZEFSM

Key Questions to Ask Before Implementing a Sales Tracking App

1. Can it capture real-time information when a sales rep visits a customer?
2. How long does it take to add or modify a process?
3. How quickly can it improve team collaboration?

Ready to transform your sales operations? Click here to book a free demo and learn how BreezeFSM can drive your sales and productivity to new heights!

Why Choose BreezeFSM?

BreezeFSM is a leading AI field service management platform. It focuses on achieving your business goals and delivering results on the ground.

With no-code configurability and an easy-to-use interface, BreezeFSM helps:

• Speed up deployment
• Increase sales team productivity
• Align operations with company objectives

BreezeFSM works seamlessly on Android. It’s perfect for Indian sales reps who need real-time location tracking and route calculators.