The Need for Beat Optimization

Transforming Sales with Field Sales Software

Implementing field sales software can revolutionize FMCG sales by optimizing beat planning. Here are seven ways in which field sales software, such as AI-powered BreezeFSM, can transform FMCG sales:

1. Amplifying Sales Productivity

An effective beat planning mechanism empowers field sales teams to maximize productivity. BreezeFSM field sales management app helps sales executives plan their visits, identify better targets, and design optimized route plans for retail outlets. The software ensures that every sales executive understands their role, responsibilities, and targets, resulting in increased productivity and efficiency.

2. Increasing Order Volumes

BreezeFSM’s AI-driven beat planning engine matches the right sales executive to the right retailers based on territory, pin codes, and accessibility. This improves the relationship between sales executives and retailers, opening up opportunities for upselling related products. As a result, order volumes increase, leading to maximized sales and profitable long-term associations with retailers.

3. More Sales Visits in One Trip

Field sales executives need to strike a balance between the number of trips and the time spent with retailers. BreezeFSM’s AI-driven engine designs optimized beat plans, enabling sales executives to make more sales visits in a day while allocating sufficient time for each retailer. Additionally, the AI engine recognizes sales visit patterns and recommends the ideal time to visit retailers, increasing efficiency and sales effectiveness.

4. Effective Territory Management

Segmenting territories appropriately is crucial for effective beat planning. BreezeFSM field sales software has an intelligent allocation engine that assigns and allocates leads to the right sales executives based on their skill set, experience, designated territories, and capacity. This provides regional sales heads and senior management with complete visibility and enables better planning and strategizing.

5. Sales Forecasting

A well-planned beat plan plays a critical role in determining the sales potential of each retail outlet and region. By analyzing the number of effective sales visits, replenished orders, visit frequency, and sales cycle time, sales heads and business development leaders can predict the sales potential of each store. This insight allows FMCG brands to run targeted campaigns, focus on low-sales potential stores, and attract new consumers. It also helps in expanding business by opening new stores in locations with improved performance.

6. Reporting and Analytics

Having complete visibility into the sales journey of field sales executives is essential for sales and growth leaders. BreezeFSM’s field sales software eliminates the need for manual data entry and delivers customizable reports on sales performance, revenue potential, store performance, location performance, sales cycle time, and more. These reports equip sales leaders with intelligent insights and help drive business growth.

7. Enhancing Customer Experience

Well-structured beat plans help identify product-related problems at the store level. Field sales executives can assist retailers in improving visual merchandising and provide information on product categories to enhance the customer experience. By showcasing the right products at stores, FMCG companies can provide an enhanced end-consumer experience and drive store sales.

Conclusion

Optimizing beat planning is crucial for FMCG field sales teams to maximize sales productivity, increase order volumes, and enhance customer experiences. By implementing field sales software like BreezeFSM AI-powered sales assistant, FMCG companies can transform their sales performance and gain a competitive edge. Beat optimization enables sales teams to cover targeted markets effectively, reduce costs, and achieve predictable and scalable growth. With the ever-increasing competition in the FMCG industry, focusing on market coverage strategies and models is essential for overall sales success. To learn more about how BreezeFSM Sales can help optimize beat planning and improve sales performance for your FMCG company, get in touch with us.