What is Geofencing?

Geofencing is a location-based service that uses Global Positioning System (GPS) or radio frequency identification (RFID) to define virtual boundaries or ‘fences’ around specific geographic areas. This technology is commonly used in field sales software and sales management systems to track and manage sales representatives’ activities in real-time.

When a device, such as a mobile phone used by a field sales representative, enters or exits these virtual boundaries, an alert is sent to the sales tracking software. This feature can provide valuable insights into sales team activities, customer visits, and prospecting efforts.One such field sales management tool that incorporates geofencing technology is BreezeFSM. With its geofencing feature, BreezeFSM can prevent field sales agents from logging in outside their assigned locations, thereby boosting productivity and preventing unproductive visits.

The Power of Geofencing in Field Sales CRM

Real-Time Sales Team Tracking

One of the key benefits of using a field sales CRM with geofencing technology is the ability to track sales representatives’ locations in real-time. Sales managers can monitor their team’s daily activities, measure individual productivity, and identify areas for improvement.

For instance, managers can receive alerts if a sales representative deviates from their defined geographic area. This feature can significantly enhance the efficiency and accountability of the sales team, leading to improved overall performance.

Streamlining Sales Territory Management

Managing and optimizing sales territories can be a challenging task for field sales teams. However, with geofencing technology, businesses can effectively divide, refine, and assign sales territories based on location.

This can help sales managers optimize resources, balance workloads among the team, and improve lead actioning. As a result, overall sales productivity can be increased, and optimal sales coverage can be achieved.

Gaining Competitive Advantage with geofencing

Geofencing technology can also be used to gain a competitive edge in the market. For instance, retail stores can create a geofence around high-potential areas such as city hubs, universities, or business districts. They can even set up geofences around their competitors’ physical locations to gain insights into customer footfall and activities.

Enhancing Targeted Marketing and Personalization

Geofencing technology can significantly enhance the effectiveness of targeted marketing and personalization efforts. By sending potential customers personalized offers, promotions, and notifications within geofenced boundaries, field sales representatives can tailor their messages to a highly relevant audience.

This level of precision can help build stronger customer relationships, leading to increased loyalty and repeat business. According to a report by CMO, 52% of global marketing budgets are spent on location-based marketing, primarily led by North American markets.

Boosting Brand Awareness and Engagement

Geofencing technology can also be used to boost brand awareness and customer engagement. By targeting relevant offers and promotions to the right customers, businesses can increase their chances of audience engagement, enhancing brand loyalty and advocacy.

BreezeFSM: A Powerful Field Sales CRM

With its geofencing feature, BreezeFSM provides a comprehensive solution for sales managers to track, manage, and optimize their field sales activities. The admin can geofence from the admin module, preventing field sales agents from unproductive visits and ensuring tasks are completed within the specified time slot.

This not only ensures that the visit is productive but also helps businesses save a significant amount of revenue that would otherwise be wasted on unproductive visits.

In addition to geofencing, BreezeFSM offers a range of other features to streamline sales processes, including real-time sales tracking, sales territory management, targeted marketing and personalization, geolocation insights and analytics, and brand awareness and engagement tools.

Conclusion

In the era of digital transformation, businesses must leverage innovative technologies like geofencing to stay ahead of the competition. When integrated into a field sales CRM, geofencing technology can provide numerous benefits, including real-time sales tracking, streamlined sales territory management, enhanced targeted marketing, and personalized customer engagement.

By investing in a robust field sales CRM like BreezeFSM, businesses can significantly improve their sales productivity, optimize resources, gain a competitive edge, and drive sales growth.

In the ever-evolving field of sales, staying ahead of the curve by leveraging cutting-edge technology like geofencing is not just an option, but a necessity.