• Payel Adhikary Ghosh
• Field Sales Management
• 0 Comments
• 184 Views

When it comes to field sales management applications we can proudly pitch for Breeze. Not because we made it but because of our smart, industry relevant, customized, solution specific features.  I am sure you have heard about our competitor Unolo, with whom we are going to make an honest comparison. 

Unolo has been in the market for quite a long time now. Claims to save 100 hours of time in sales, let’s understand where we are different.

In this blog we will compare Unolo and breeze and check out which application makes the sales process faster.

So, let’s go!

We are comparing both the application based on the following parameters:

Parameters 

1. Customer profiling 
2. Turn by turn navigation for visits
3. GPS tracking beat planning
4. Multi-lingual support
5. Sales bot
6. Market Assistance

Customer Profiling

FMCG has a huge customer base, but does that mean they need to serve all? The main crux to crack the deal is when companies understand their customers better, and that’s where customer profiling comes into play. It begins with gathering all past data, analyzing it, and building customer profiles, segregating them into specific groups.

Breeze provides extensive customer profiling capabilities through AI-driven market assistance tools. It analyzes clients’ order history and suggests product options for push and cross-selling, optimizing sales strategies. Moreover, it provides complete insights into the store details such as store location, store size, store surroundings, and the range of products it sells.

In contrast, Unolo hasn’t stated any such feature on its publicly displayed site. 

Turn by Turn Navigation for Visits

Keeping track of all your team’s client visits, even those with one-time customers, is important. Automation in recording check-in and check-out times comes in very handy, as reps often forget to punch in at the right time.

Both Breeze and Unolo offer turn-by-turn navigation for visits, ensuring efficient route planning for field sales representatives. However, for Breeze, tracking is automated, and reps do not need to manually punch in check-in and check-out times while on market visits. The system automatically captures visit times and sends them to the report.

Unolo automatically tracks when the agent reaches the assigned location and marks them as present. You can even automatically mark their attendance as soon as they enter the location. However, whether they can do this at an individual client visit level is not mentioned on the site.

GPS Tracking and Beat Planning

The real-time location of your team, checking if they are present in the location where they are supposed or needed to be, is facilitated by GPS tracking. With additional details on time, it ensures not only attendance certainty but also tracks the time they spend with the customer. Furthermore, this timestamp helps in identifying the actual and timely coverage of the beat plan.

Breeze offers GPS-based coverage by your team, similar to Unolo. Both applications track and monitor the team. Additionally, Breeze supports these features with AI, making it very powerful.

Both applications offer offline sync and geofencing capabilities. Unolo claims a tracking accuracy of 95%, whereas Breeze provides 98% tracking accuracy.

Sales Bot

Breeze stands out with its sales bot feature, which can significantly enhance sales productivity by automating certain tasks and providing real-time assistance to field sales representatives on the go. A notable feature is that agents can chat with the bot using their vernacular language for communication.

Unolo provides a chat module, but whether there is a sales assistance bot is not mentioned.

Market Assistance

Breeze’s AI-based market assistance tools provide valuable insights into client behavior and preferences, helping sales teams tailor their offerings effectively. 

This feature is not mentioned for Unolo, indicating that Breeze offers a more comprehensive solution for market analysis and strategy optimization.

Parting thoughts

Breeze demonstrates superiority over Unolo in several key areas, including advanced customer profiling, the presence of a sales bot, and sophisticated market assistance tools.

These features collectively contribute to enhanced productivity, streamlined operations, and better sales performance for businesses.

I hope this comparison will help you choose the best application for your business.

Disclaimer: All the information mentioned above has been obtained from public sources. We have made every attempt to ensure that the information presented is accurate and free from any discrepancies. In case of any discrepancies identified, please connect with us.

Payel Adhikary Ghosh

author