• Payel Adhikary Ghosh
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Whether you are a field sales agent or managing ten to ten thousand field sales agents, you know how painful a sales day can be. To add to the pain, an app that claims to be user-friendly, intuitive, 100% customizable, or whatever else, but is actually full of glitches, not industry-specific, and packed with complex features, can turn your day into chaos.

To save your organization, and most importantly, to save your sanity, you need a field sales management application that doesn’t just claim to be the best, but is actually very user-friendly, understands how the Indian market operates, and, most importantly, makes your field sales agents’ experience hassle-free.

Beatroute and Breeze are two of the most popular field sales management apps on the market. Here’s my breakdown of the two, determining which app is best for which cohort.

BeatRoute Vs. Breeze- At a glance

Both Beatroute and Breeze offer valuable field sales management solutions, including location tracking, beat planning, task management, order taking, and lead management. However, their starkest difference lies in the balance between quality and price:

• Beatroute is better equipped to serve organizations with a larger budget that require van sales automation, advanced levels of retailer engagement, and visual merchandising.

• On the other hand, Breeze is better positioned to serve budget-conscious organizations, offering a complete field sales suite powered by AI features, even for teams as small as 10 users.

Breeze’s suite of tools is more straightforward on budget

Breeze provides everything you need to manage a field sales team on a budget. If you have a small budget but want to move away from the traditional process of managing your team on spreadsheets and also want to keep track of every lead with zero leakage, Breeze offers features that are sufficient for running your business.

You don’t need to switch to an advanced plan; the basic plan covers GPS tracking, real-time updates on your agents’ locations every 5 minutes, over 50 reporting structures to analyze achieved and planned targets, intelligent route planning for optimizing routes, and attendance authentication to bypass any proxy attendance attempts by your users.

On the other hand, Beatroute offers a wide range of features suitable for enterprises, but at a higher price compared to Breeze. Their lead management feature includes field visit tracking, channel partner onboarding with profiling, and intelligent nudges to sales agents regarding leads, all of which are also available with Breeze.

BeatRoute is more Retailer-friendly 

Beatroute stands out as the ultimate choice for retailers seeking a truly retailer-friendly solution. With its array of features tailored to enhance the retail experience, Beatroute revolutionizes how businesses interact with their stores.

One of Beatroute’s key strengths lies in its ability to target campaigns and collect visual feedback seamlessly. By categorizing campaigns based on store type and category, retailers can precisely tailor their strategies to each location’s unique needs. Furthermore, Beatroute simplifies the process of gathering feedback against specific visual merchandising (VM) elements, ensuring retailers stay in tune with their store displays’ effectiveness.

Beatroute takes the hassle out of store audits with its user-friendly interface, making it the easiest app to collect visual evidence from stores. Leveraging automated AI-assisted photo audits, Beatroute significantly reduces the cost of store audits, making them more accessible to businesses of all sizes. Moreover, Beatroute’s machine learning algorithms automate the audit of VM campaigns, enabling retailers to identify face counts of both their own and competitors’ products effortlessly.

The platform goes beyond mere audits by automating display scheme payouts to stores. By calculating display incentives based on its Visual Merchandising Score, Beatroute streamlines the process of rewarding stores for their efforts. Through direct transfers of incentives and a loyalty wallet system, retailers can efficiently manage their loyalty programs, awarding redeemable reward points to foster customer engagement.

Breeze encompasses retailer plans in a scattered form, yet what truly sets it apart is its commitment to tailor-made solutions. Behind Breeze stands a dedicated team, ready to integrate retailer-friendly features based on specific demands. Whether it’s customizing campaigns, optimizing visual merchandising elements, or refining user experiences, Team Breeze goes above and beyond to ensure that retailers have the tools they need to thrive.

Breeze offers a helpful chatbot assistant called Breezebot for agents with multilingual support

BreezeBot’s multilingual support feature is a standout aspect. Its ability to seamlessly communicate in various languages enhances its accessibility and usability for diverse users. This inclusive approach reflects positively on BreezeFSM’s commitment to catering to the needs of a global user base.

The attendance monitoring functionality of BreezeBot is both comprehensive and user-friendly. Providing detailed day-wise attendance reports with just a few clicks simplifies the task of tracking attendance for field sales agents. Moreover, the real-time updates on market visits ensure timely and accurate information dissemination, fostering better communication within sales teams.

BreezeBot’s quick reminders feature notifies users about upcoming visits and providing detailed visit reports, it facilitates better time management and prioritization of tasks. This feature adds significant value to the user experience, helping field sales agents stay organized and focused on their objectives.

BeatRoute provides much advanced features but at a much higher price point

In terms of their core software, feature-for-feature, Beatroute is a more robust field sales management platform. But you might just find you’re getting charged up pretty high to access features that Breeze offers for cheaper.

Beatroute stands out with its $4.80 price tag, offering a comprehensive suite of features for territory and partner management. With capabilities such as territory team setups, GPS-based market coverage, visit scheduling, order collection, and robust reporting, 

Beatroute streamlines sales operations efficiently. Moreover, its integration options, including full API suite access and support for up to 1 million records per month, ensure seamless connectivity with third-party products and social channels. 

While Breeze offers similar features at $1.50, Beatroute’s advanced capabilities and comprehensive integration make it a highly cost-effective solution for organizations seeking to optimize their sales management processes.

BeatRoute vs. Breeze: Which should you choose?

If you don’t need features that are specifically for retailers, then the choice between Beatroute and Breeze might just come down to your budget. If you can afford it, Beatroute offers more advanced features and you’ll probably be happy with it. But if you’re on a tight budget, Breeze is still a really good option with its own cool benefits, and it’ll save you a lot of money.

Disclaimer: All the information mentioned above has been obtained from public sources. We have made every attempt to ensure that the information presented is accurate and free from any discrepancies. In case of any discrepancies identified, please connect with us.

Payel Adhikary Ghosh

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