Cold Roll Ice-Cream Uses Breeze FSM For Effective Tracking

There's a ton of Field Sales App in the market, but not all can promise effective tracking.
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Cold Roll Ice-cream is a Kolkata based ice-cream manufacturer under the parent company MaShakti Foods. With a inhouse production capacity built on a lavish 6000 Square feet they are one of the quality ice cream manufacturers in west Bengal.

They were using a popular field sales location tracking app but despite what the app promised , they were not getting the data that they wanted. This was costing them time , money and above all brand value.

Their
Challenges

Effective live-location tracking of their field sales reps. The GPS systems were not fetching the right data and leading to gaps and delays in reporting.
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Solution &
Result

Cold Roll Ice-cream sales reps were stuck with a confusing UI/UX and incorrect GPS tracking led to false reports and more manual effort – beating the purpose of automation.

“Breeze FSM Solved three major problems for us. Better communication between the sale’s person with the company. Better individually tracking system and person utilization of duty specific hour. Better system for T.A bill furnishing.”

- Puja Rakshit , SALES COORDINATOR AT MASHAKTI FOODS.

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